Tuesday, March 03, 2009

Magazine advertisement of the day



Look at this ad, from the New Yorker magazine circa February 1959. (If you click on it, you can see it at full size. How good is that?)

Looking at this photo today, it is easy to overlook the fact that it was taken fifty years ago. The Seagram Building hasn't changed a bit, in either appearance or stature, since it was completed, not long before the photo was taken. The building site across the road is, presumably, long gone, but there is little difference between the building site of today and that of mid-century. The furniture being carried into the building, well, our vantage point is a bit too far away to be certain, but it looks from this distance to be a little bit 2009 itself.

In fact, it is maybe just the cars in the bottom left-hand corner that provide unequivocal period detail. Those, and the font used at the very bottom of the ad to list all the places that Dunbar Furniture Corporation calls home.