There it sits, prominently, at the foot of page two of this week's Sydney Morning Herald TV Guide, waiting to be seen by many, in striking, large, white-on-black letters, using a very attractive sans serif font. In an ad for some kind of navigation system. It says
Overtake the Jones'
Just like that. It has taken me a few days to determine whether, in my state of flabbergastedness, I was overlooking some kind of elaborate joke or pun. But no. It is, I am sure, wrong in every possible way.
Whichever advertising agency was involved (it looks too professional to be in-house) obviously wasn't able to use the navigation system concerned to find their way through the wild and tangled woods of the common apostrophe.
